Like Selfridges, that other great Beaux Arts
behemoth cathedral to commerce, Victoria House confidently swallows up a whole urban block. An architectural display of imperialism with balls of stone commanding attention along one full sweep of Bloomsbury Square, the (breathe in) di style in antis Ionic Erechtheion portico (breathe out) soars heavenward on giant columns through the upper floors to a pediment boxed in by the mother of all parapets below a monster green slate triple mansard. All this is so emphatic. Incidentally it was used as a setting for the television series Mr Selfridge. Again incidentally it is faced with Portland stone from the same quarry as St Paul’s Cathedral. Back in the day, or year, 1926 to be exact, the architect Charles William Long’s brief was to “add to the dignity and beauty of the metropolis”. Something we’re not averse to doing either.
Amazingly the interiors remain virtually intact. Entrance lobbies on all four sides are faced in Subiaco marble, decorated Greek style, dressed up to the nines with brass detailing and capped by coffered ceilings. Three halls with sprung floors for dancing are slotted between the panelled offices. The south hall is now called The Bloomsbury Ballroom. It’s a picture of a fabulous age, a place for roarers and flappers. Is that Alabama Beggs shimmying across the shadows? Seamus Heaney believed, “If poetry and the arts do anything, they can fortify your inner life, your inwardness.” Conversely we reckon if architecture and the arts do anything, they can fortify your social life, your waywardness. Smash the carapace. Have a ball. And so, an invitation to a glittering world of Divine
Comedy Decadence, an exploration of the darker side of paradise, utopia displacing dystopia, delving into a phantasmagoria, transcending into a transmogrification, proves irresistible.
We’re a little late arriving. Thank goodness for 3am licences. It’s been a long day starting with breakfast at The Travellers. Jennifer’s Diary eat your heart out. We’ve schlepped across London from an exclusive top secret party.
It was a very private view for The Beautiful People of a three bedroom apartment at 155 Sloane Street curated by Wallpaper* editors for the next issue. Co-hosts were Wallpaper* Editor-in-Chief Tony Chambers and Cadogan Chief Exec Hugh Seaborn. Chatham House? What’s that? Is it National Trust? Anyway, it’s terribly important don’t you think to use colour for branding. Asprey Purple. Crown Cream. Linley Green. Tiffany Blue. Veuve Clicquot Yellow. Barry White. Hotel Chocolat Black. Acqua di Parma Gold. Bloomsbury Ballroom Black and Gold. Classy. The psychedelic Long Bar off the ballroom employs the full spectrum with lampshades of every shade in the colour wheel. Lights, cameras, lots of action: this starring Space Works world’s a candelabra-filled stage. Fuelled by Lotus Events canapés, ballroom dancers from City Academy take to the floor, tripping the polychromatic light fantastic. The room is on fire.
Turner Prize nominee Tris Vonna-Michell “creates circuitous, multi-layered narratives, characterised by fragments of information, detours and repetitions, designed to confuse and enlighten in equal measure.” The same could be said for the bars off the ballroom. The 32 metre Long Bar lives up to its name. So does the Crush Bar: we’re shoulder to shoulder with the air kissing crowd. “Things are always unnoticed until they’re noticed,” declared Tesco Chairman Sir Richard Broadbent, hell bent on stating something or other of consequence. “A monument to our creativity and a brilliant day out,” assertively commented Tony Blair on the Millennium Dome in the days before irony. Returning to paraphraseology we enthusiastically say The Bloomsbury Ballroom is a noticeable monument to our creativity and a brilliant night out. A dignified and beautiful ballroom of one’s own.
2 replies on “Victoria House + The Bloomsbury Ballroom London”
Love this article, may I say great writing and thank you for it.
Lord Jason Scott – dear Jason many thanks for your comment and we are delighted you enjoyed the piece. Lavender’s Blue