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Mary Martin London + DejaVu + Fashion

Working It

Mary Martin London Fashion © Lavender's Blue Stuart Blakley

Babes, every summer, just when the mercury’s rising, Mary Martin London is the star of Africa Fashion Week London and it’s not just her hotter than hot clothes that steal the show. She’s famous for mixing her own tunes for the models to strut their stuff to down the catwalk. Last year, she collaborated with D J Shack of Seven Wallace for her song ‘Article 10’. Inspired by the wedding of Harry and Megan, it features Mary’s own lustrous vocals: “Mary Martin London Article 10 The Royal Collection… How do I look? How do I look? Wow you look fabulous darling! If you got it flaunt it!” This year, Mary asked emerging Afrobeats musician Oluwande Ayodeji Oluwaga aka DejaVu to come up with a mega track. The Nigerian music artist produces beats for local and international artists. DejaVu says, “I’m unleashing my potential to be the well spring of music to the world!” Mary gave him the concept and DejaVu pulled out all the stops on the lyrics and rhythm. ‘Fashion’ is the result. “Gucci, Fendi, Mary Martin London, Givenchy, Balenciaga, Prada, rocking finest designer…” played at the catwalk to loud cheers. “You looking fresh and clean you are the one for me…” got a standing ovation. “Sexy body fine face like you…” Such was the incredible sensation that a major label, M I Raw Recordings, has picked up the track. M I Raw CEO Tony Portelli says, “As a label we pride ourselves on being truly global. We’re proud to present our newest release to the world. We’re confident you will appreciate the vocals, song writing and high energy projected from ‘Fashion’. It’s a first in multiple ways for the company to mix an Africa Fashion Week London vibe with DejaVu’s creative artistry. We expect this single to do big things in the scene and beyond!” Yeah! It’s the ultimate case of multi hyphenates in a hyper talent pool.

Fashion People

Mary Martin London + Article 10 The Royal Collection

Behind the Scenes

Not many fashion designers are inspired by pieces of legislation but then not many fashion designers are like Mary Martin. In less than five years she has gained the sort of international recognition others would kill for. For her, going viral is a daily occurrence. Her name first came to the world’s attention (via Huff Post and BBC World Service if you please) when she created the Cecil the Lion Dress for Africa Fashion Week London 2015. “When I saw on TV the lion that had been killed I was deeply deeply shocked,” Mary said. She decided to make the dress in black out of mourning for Cecil. “The big fluffy bits along the top are the tulle, the lion’s mane. The back has got the silkiness and fineness of the lion’s body.” Like all her clothes, Mary painstakingly made the dress by hand, ever the perfectionist, working round the clock to meet the catwalk deadline.

Anyway back to that legislation. Article 10 of the Human Rights Act 1998: “Everyone has the right to freedom of expression,” is what inspired the latest collection from Mary Martin London. That, and a certain mixed race princess. She’s showing again at Africa Fashion Week London much to the thrill of her loyal fans and customers (a few well known popstars included). “I live by Article 10 values and I feel that Prince Harry and Meghan are great beacons: they’ve practised their own freedom of expression by breaking down barriers of class and race by showing us love is for everyone!” The collection is dedicated to the new Duchess of Sussex.

Article 10 The Royal Collection is a riot of colour and form and material and decoration and expression and beauty and movement and chutzpah. The detailing is incredible, such craftmanship. An international fusion of British and African influences is apt for the show and for her standing. Mary may be a real laugh but she takes her work super seriously. She’s flown in her favourite models from France and Switzerland to join London’s best. The clock is ticking again. It’s only a couple of days till she shows at Africa Fashion Week London. “The hems aren’t finished yet!” she cries, dashing round the fittings room, whipping up a frenzied buzz of excitement and pizzazz.

“I’m a fashion icon!” laughs the gregarious designer. It’s no joke: she’s just won the Fashion Icon Award at the International Achievers’ Awards in recognition of her dedication to the industry. Self taught, she’s just back from headlining the Mercedes Benz International Fashion Week in Ghana – another roaring success. Somehow in between, no time to be killed, Mary managed to collect an accolade at the Celebrating People of Colour ceremony in Birmingham. With a killer collection nearing completion, human rights legislation has never been so exciting!

Fashion People

Mary Martin London + Africa Fashion Week London

Fashion Has a New

Multiple teaser. You ain’t seen nothin’ yet.