Categories
Art Design People

Lucinda Mudge + Take What You Want

Art Attack

Lucinda Mudge Contemporary South African Artist @ Lavender's Blue

“It’s such a lovely part of the world,” says the artist Lucinda Mudge over a long lunch in the Guggenheim Bilbao where she’s now exhibiting. “We live in a natural dune forest in Keurboomstrand outside Plettenberg Bay. We designed and built our own house. We are surrounded by trees and dense indigenous bush. It is an extremely attractive place to live.” That’s the beautiful side of living in rural South Africa. But there’s a darker, more sinister side. “When my husband is abroad working, and it’s just me and the children, I’m aware of how isolated we are and how susceptible to burglary or violent crime. I go through this checklist before I go to bed: lock the doors, turn on my walkie talkie as there’s poor cell reception, keep the landline near the bed, and so on.”

Beams.On. © Lucinda Mudge @ Lavender's Blue

This dichotomy directly translates into Lucinda’s art. Take ‘Doors.Locked’, one of 26 ceramic vases from her show ‘The White Tiger and Other Stories’ at Knysna Art Gallery. On one side it’s a beautiful black and gold object “decorated with the sort of thing a magpie would collect”. She laughs, “I make glitzy vases. They’re quite bling!” But the other side menacingly has her security checklist inscribed into the clay and painted with a honey glaze. ‘I Will Kill You And Then I Will Eat You’ reads another piece. “I incorporate headlines and quotes from local news stories into my vases.” She sees what she hears. She makes what she sees. Duality of experience. “I like playing off the two.” Beauty | Ugliness. Reticence | Confrontation. Abstract | Message.

Like all the best ideas, Lavender’s Blue for one, the inspiration for Ms Mudge’s vases has roots in Battersea, south London. “My husband and I moved to London straight after getting married in South Africa,” she relates. “I managed to secure a contract as a photographer to Ralph Lauren and I worked for him on a freelance basis for the four years we lived in Battersea. I joined an evening class in pottery – next door to Edmund de Waal but I never met him – and it was there that I learned about using slip as a means to decorate.” Lucinda had previously studied fine art at the University of Cape Town.

“I was not exhibiting in London,” Lucinda recalls. “In retrospect I can see I was internalising a lot, and absorbing a wealth of information. My time in London helped me to see more clearly when we returned to live in South Africa again. I saw inequality in a new and ugly way. I think that when one lives in a country where generally speaking people are pretty well looked after, such as the UK, it is hard to conceive the reality of the lives of underprivileged people elsewhere in the world.” Aut Visum Aut Non.

Lucinda Mudge You Had It Coming © Lucinda Mudge @ Lavender's Blue

No doubt her vase ‘If I Ever Had to Run For My Life I Would Probably Die’ has a story to tell. Hard hitting stuff, yes, but much of it’s delivered with humour. Her piece ‘How Glorious To Be Filthy Stinking Rich’ features a middle finger provocatively pointing upwards. There’s an underlying satire – jokes with a jag. As lunch draws to a close late afternoon, Lucinda confides she did experience the dreaded home invasion only recently. “I was upstairs when I heard someone prowling around below inside the house. Filled with trepidation, I ran to the top of the stairs and came face to face with the intruder. It was a baboon! They’re scared of male humans but not females, so I growled in a deep voice and did my best male impression!” The baboon, a beautiful but potentially dangerous creature, fled. Life in Keurboomstrand continues for the artist Lucinda Mudge, ever vigilant, ever observing, ever commenting through her rather wonderful art.

I Told You Not To Call Me Baby! © Lucinda Mudge @ Lavender's Blue

Categories
Architecture Art Design Developers Fashion

Ballymore + Embassy Gardens Marketing Suite Nine Elms London

Brand New 

1 Embassy Gardens copyright lvbmag.com

Unless you’re experiencing a news blackout or enjoying an extended break on Vamizi Island, you’ll no doubt be aware of a rather large reimagining of real estate between Battersea and Vauxhall. Largest in the UK, no less. It’s here that Ballymore Group has launched its stars-and-stripes flagship scheme. Embassy Gardens is bang next door to the US Embassy, heading that way in 2017.

2 Embassy Gardens copyright lvbmag.com

The marketing imagery is mind blowing. This – almost – abandoned stretch of the Thames until now mostly known for dodgy nightclubs will soon be populated by swathes of apartments, a hotel, Linear Park and best of all a brasserie from the guys who brought us Bunga Bunga (sing for your supper). Rebranded Nine Elms on the South Bank, it’s masterplanned by Sir Terry Farrell. He calls it “London’s third city”.

3 Embassy Gardens copyright lvbmag.com

Embassy Gardens is one of the biggest pieces in this regeneration jigsaw. Key player Ballymore will deliver nearly 2,000 homes including “luxury suites” to borrow the sales speak. Founder, Chairman and CEO Sean Mulryan says, “For nearly 30 years, Ballymore has been responsible for some of the best known and most ground breaking developments in London… with Embassy Gardens we have continued to set new standards. We believe that a marketing suite should truly reflect the vision of the neighbourhood. The marketing suite at Embassy Gardens is not only architecturally striking from the exterior but its interior captures the distinctive design and aesthetic of our apartments.”

5 Embassy Gardens copyright lvbmag.comBranding and marketing are more than pictures and conversations. Punters want to experience upfront what it’ll be like to live in a new scheme. Gone with the wind are the days when show flats resembled a Changing Rooms episode stuck in a first phase surrounded by diggers. Well, in London anyway. Embassy Gardens’ marketing suite – or should that be show building? – is a destination in itself. Big names add credit(s) to its kudos. Architecture by Arup Associates. Interiors by Woods Bagot. Gardens by Camlins. Review by Lavender’s Blue.

6 Embassy Gardens copyright lvbmag.comThree sides of an enigmatic opaque glass box hover over the clear glazed walls of the ground floor exhibition space. Translucency and transparency; concealment and legibility. Its august angularity acts as a striking riposte to the zigzagging ziggurats down the river. The box contains two floors of show apartments. Their floorplates are set back from the building envelope to accommodate balconies which project like open drawers into a void over the main entrance. This allows for sectional brochure photographs which otherwise would be entirely impossible to capture.

Woods Bagot has taken branding to a whole new level. Let’s hear from John Nordon, Design Intelligence Leader: “We set out to create beautiful spaces that any architect would be proud of. But it was equally important that the project was a commercial success to our client. To achieve this, we integrated the design process with brand marketing and sales. We want people to be sold on the Embassy Gardens brand first and foremost. The brand values will provide reassurance regardless of the budget and needs of the buyer. This strategy is the norm in the world of consumer goods companies but is new to residential redevelopment.”

 

He believes with the advent of the wireless era, domestic design technology infrastructure is redundant. Instead Woods Bagot has created space for hardware such as laptops and tablets to blend effortlessly into the interiors. “The aesthetic is inspired by, but does not mimic, classic 1950s American design,” says Jonathan Clarke, Woods Bagot’s Head of Interiors in Europe. “Attention to details such as walnut veneers and ceramic door and drawer handles reinforces the sense of solidity and good taste.” Palm Springs springs to mind. Anyone for Malibu? We do get around a lot but were seriously impressed by these show apartments. Great use of ceramic tiles too: vertically oriented running bond pattern in the bathroom and a wallful in the living area.

7 Embassy Gardens copyright lvbmag.comNot only can the inside of the apartments be experienced before Embassy Gardens is even up to plinth height; so can the view. The third floor of the marketing suite opens from a Philip Johnsonesque pavilion onto a roof terrace. Flowing by, the Thames makes its way from Chelsea Bridge to Vauxhall Bridge. So current. The terrace was the setting for the picnic themed launch of the Linear Park. Ginger beer, baskets of sandwiches and boiled sweets at the ready. Enid Blyton eat your heart out.

9 Embassy Gardens copyright lvbmag.com

Camlins’ meadow garden wraps around the marketing suite, giving a foretaste of what’s to come. Linear Park will incorporate “open green commons as well as enclosed garden squares and majestic tree lined streets” confirms Huw Morgan, Director of Camlins. The contrast with the building is palpable. Control and informality; a great architect and the Great Architect. A marketing suite by default is a meanwhile use. This one should be kept and not just for Christmas. From all at Lavender’s Blue have a good one. And from opera singer Camilla Kerslake.

Camilla Kerslake

Across town, we joined fashionistas Giles Deacon and Jonathan Saunders at King’s Cross Filling Station restaurant. The tenuous editorial link? Vauxhall. A Christmas tree made out of Vauxhall Ampera car parts was unveiled. Moving parts mechanically grooved to a techno beat as fluorescent orange light and frosted air filled the forecourt. Lady Gaga’s erstwhile set designer Gary Card dreamt up the tree. Mince pies, mulled cider and some dancing kept us warm. Sláinte!

Xmas Tree