You Got a Fast Car
Alfa Romeo, Ferrari, Maserati, Rolls Royce. Fast cars. Keep up. Snaidero OLA Kitchen 1990, Juventus Stadium 2008, Calligaris Orbital Table 2011, Millecento Residences 2012, Sergio Pininfarina Concept Car Ferrari 2013, Fuoriserie Bike 2014. Steady excellence. Keep going. It was only a matter of time, time being of everyone’s essence, waiting for no woman, until Pininfarina was asked to design the fleet of trains travelling up to 200 miles per hour that link the UK to continental Europe. The French – and Belgian – connection. All aboard the Eurostar. Happy 20th birthday.
City lights lay out before us | We don’t need anything or anyone
It’s the unveiling of the first new state of the art e320 train. The world class Italian design house has gone full steam ahead with the interior design covering styling, engineering and livery to boot. Pininfarina’s brand values, as ever, are at work and play here: creativity, experience, innovation. Nothing jejune. Nothing ersatz. Nothing déclassé. Nada. That hasn’t changed since 1930. Unlike the number and whereabouts of the employees. The company now has a workforce of 3,000 across Italy, Germany, Sweden, Morocco, China. Bigger picture, devilish detail. After all, Pininfarina has in the past gone micro, designing an exclusive bottle of Chivas 18. Back to macro, delivering it large.
Is it fast enough so you can fly away | We’ll do it all everything on our own
A double decade ago, Eurostar really was the most momentous event in the history of cross Channel travel since Blériot wobbled his way over the white cliffs in 1909. At first departing from Waterloo, the smart move was to relocate to St Pancras, a destination itself with two of London’s finest hotels at the end of the line. Beautiful staff line the platform as a DJ and poptastic quartet perform. More seats, more room, more fun. Pininfarina has given Eurostar all that pizzazz. Business class culinary director Raymond Blanc says salut.
Leave tonight or live and die this way | Just know that these things will never change for us at allOver to Eurostar chief executive Nicolas Petrovic: “We’ve changed the way people think, live and work between the cities of London, Paris and Brussels. So far we’ve carried 150 million passengers. Eurostar has doubled the size of the market between our three cities. Our DNA is product innovation and customer service. We aim to make travelling a pleasure, an experience in itself.” Next year, Eurostar will travel direct to Lyon. The following year, Amsters. A star is reborn.
Maybe together we can get somewhere | Let’s waste time