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Min Hogg + The Seaweed Collection of Wallpapers + Fabrics

Finding Material

Min Hogg The World of Interiors Founder © Lavender's Blue Stuart Blakley

“It’s sort of feeble really,” says Min Hogg. “Open the property section of any newspaper and you’ll see page after page of boring beige interiors. I blame technology. People just want to switch on this and that but can’t be bothered to look at things like furniture and paintings.” Her own flat is neither boring nor beige. Quite the opposite. It’s brimming with antiques and art and personality. And magazines. “The red bound copies on my shelves are from when I was Editor. The loose copies in boxes are all the subsequent issues.” Min was, of course, founding Editor of the highly influential magazine The World of Interiors.

Min Hogg The World of Interiors Founder Home Garden Brompton Square London © Lavender's Blue Stuart Blakley

“My mum would have made a brilliant Editor but she was awfully lazy,” confides Min. “She always made our houses really nice without any training, none of that, she just did it. She was a great decorator. You bet! So was my grandmother.” Min’s first plum role was as Fashion Editor of Harpers and Queen. Anna Wintour, who would later famously edit American Vogue, was her assistant. “We hated each other!” Min recalls, her sapphire blue eyes twinkling mischievously. “I was taken on by Harpers and Queen over her. She really knew I wasn’t as utterly dedicated to fashion as she was. By no means!” Nevertheless, Anna was the first to leave.

Min Hogg The World of Interiors Founder Home Brompton Square London © Lavender's Blue Stuart Blakley

Thank goodness then for an ad in The Times for “Editor of an international arts magazine” which Min retrieved from her bin. She applied and the rest is publishing history. The World of Interiors was a roaring success from day one, year 1981. “I submitted a three line CV,” she laughs. “I didn’t want to bore Kevin Kelly the publisher with A Levels and so on!” It didn’t stop her being selected out of 70 candidates. “I sort of knew I’d got the job. I ended up having dinner with his wife and him that night. I think probably of all the people who applied, I was already such friends with millions of decorators. Just friends, not that I was doing them any good or anything, I just knew them because we were likeminded.”

Studying Furniture and Interior Design at the Central Art College must have helped. “Well it was too soon after the Festival of Britain and I really didn’t get it. The only person who taught anything was Terence Conran. He was only about a year older than any of us actually. But you could tell he wasn’t into Festival of Britain furniture either which, I’m sorry, I don’t like and never did.”

“Come and have a look at the view from the kitchen, it’s really good,” says Min stopping momentarily. “It’s like living opposite the Vatican,” pointing to the plump dome of Brompton Oratory. Back in her sitting room, the view is of treetops over a garden square, a plumped up cushion’s throw from Harrods. As for choosing an interior to publish, “If I liked it, I’d do it. If I didn’t like it, I wouldn’t! I came to the job with this huge backlog of interior ideas. We never finished using them all. I’m blessed with a jolly broad spectrum of vision, and as you can see, although I’m not a modernist I can appreciate modernism when it’s good. I don’t like Art Nouveau either but I can get the point of a really good example of anything.”

Appropriately Min’s top floor which she bought in 1975 looks like a spread from The World of Interiors. “I don’t decorate, I just put things together. I’m a collector,” she confesses. Eclectically elegant, somehow everything fits together just so. “John Fowler was an innovator. He was frightfully clever.” So is Min. She laments the disappearance of antique shops. And junk shops. “London used to be stuffed with junk shops. Now it’s seaside towns like Bridport and Margate that have all the antique shops. There’s nothing left in London. Just the few grand ones.” Interiors may be her “addiction” but Min is interested in all art forms. She’s been an active member of the Irish Georgian Society ever since it was founded by her friends Desmond and Mariga Guinness. “I love the plasterwork of Irish country houses,” she relates, “Castletown’s a favourite.”

Min Hogg The World of Interiors Founder Address Brompton Square London © Lavender's Blue Stuart Blakley

With her vivacity and an email address list to die for, it’s little wonder Min’s parties are legendary. She even makes a fun filled appearance in Rupert Everett’s autobiography. But it’s not all play between her Kensington flat and second home in the Canaries. She’s still Editor at Large of The World of Interiors. Plus a few years ago she launched the Min Hogg Seaweed Collection of Wallpapers and Fabrics. It began with Nicky Haslam telling her: “I need a wallpaper for an Irish house I’m decorating. You know about colour and design.” So Nicky gave Min an 18th century portfolio of botanical seaweed prints for inspiration and off she went.

Min Hogg The World of Interiors Founder Seaweed Collection Wallpapers © Lavender's Blue Stuart Blakley

Mike Tighe, the former Art Director of The World of Interiors, joined me,” she explains. “For me it was a physical thing, cutting out paper patterns by hand. Mike did all the computer work. I learnt to do a repeat and everything else. It’s funny how you can learn something if you’re interested. By pure luck the finished result looks like hand blocked wallpaper. If someone gives us a colour we can match it. I like changing the scale too from teeny to enormous.” It’s a versatile collection, printed on the finest papers, cottons, linens and velvets. Prominent American interior designers like Stephen Sills love it. The collection may be found in a world of interiors from a Hawaiian villa to a St Petersburg palace. But not in any boring beige homes.

Min Hogg The World of Interiors Founder Seaweed Collection Fabrics © Lavender's Blue Stuart Blakley

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Lavender’s Blue + The Irish Times + The Gloss

Russian Unorthodox

Lavender’s Blue. A Vision | A Residence | A Blog. Our Gesamtkunstwerk. A decade of collecting and arranging. Irish country house attic style. So where better to celebrate in print than The Irish Times? Better again, The Gloss supplement. An A3 splash in Ireland’s glossiest A1 publication. Style Editor Aislinn Coffey gets it: “Your project and home was such a breath of fresh air, I adore it!” Virtuosic studies in light and shadow. Nothing’s really ever black and white (unless like us you’re under contract for the technicolour snaps). All things considered really, Lavender’s Blue is worthy of a retrospective at the Grand Palais. Clearly, we were an oversight by the National Gallery’s Monochrome exhibition gallerist.

Why the name Lavender’s Blue? Apart from being good with colour and enjoying the paradoxical phrase (surely lavender is purple to the masses?), there are geographical reasons for the naming of the vision that became a house that became a collection of essays that became a lifestyle that became an obsession that became a romance. This part of Battersea, back in its rural Surrey days, was awash with lavender fields. Nearby Lavender Hill and Lavender Sweep pay testimony to its perfumed history. Sweet. Oh and the Marillion song is pretty nifty too.

Step inside, and the rooms could be anywhere (or at least anywhere pretty decent); there are no visual references to its location in southwest London. Unless you count an 18th century threaded collage of Kew Palace. The street facing windows are opaque while the rear of the house reveals itself only onto a private cobbled trellised courtyard overlooked by absolutely nobody. A little piece of secret London. There are subtle hints of the Ireland of yore: a diorama of the long demolished Antrim Castle in the hallway; a framed envelope from the Earl of Kilmorey in the drawing room. But really it’s an international collection: no antiques stall or flea market or second hand shop or vintage pop-up was safe from plundering for the last 10 years. Amsterdam, Belfast, Bilbao, Brussels, Buenos Aires, Dublin, Lisbon, Paris, Paris again, Rotterdam and of course Savannah.

The naïve mirrored mini portico is one of several purchases from Savannah. We visited the Deep South’s finest after devouring Midnight in the Garden of Good and Evil. The events in John Berendt’s book happened yonks ago but Savannah is still oh so magical. Meeting antiques dealer Charlie Brown, he gave us fragments of a chandelier from Jim William’s home, Mercer House. Jim was the central protagonist. The chandelier was smashed to myriad pieces when he shot his lover dead. We’ve slotted the crystal pieces into a standard lamp. Perfection.

The tiny mirror framed with horns is also from Savannah. The tinted photograph of General Lee came from an antiques arcade. It’s faded so his features can only be seen from certain angles like a shimmering ghost. “The family were glad to rid of it!” the dealer proclaimed. “He’s a bad omen!” Despite being swathed in bubble wrap, the picture split down the middle in our suitcase, hopefully dispelling any malignant spirits in the process. En route to Savannah we simply had to stop off in Atlanta for “Funday Sunday”. Margaret Mitchell’s flat where she wrote Gone with the Wind was a must-see. It’s also a late 19th century building – roughly the same size as Lavender’s Blue.

It may all look a little shambolic but there’s method (occasionally) and sanity (mostly) in the madness. Chicness amongst the shabbiness. Collections within collections include 18th century wax silhouettes hung in a group in a dark corner of the drawing room. “Darker again!” we ordered our ever patient decorator. And so he added another layer – or was it four or five? – of purple paint to the drawing room walls. At night, and even during the day, the walls merge into the charcoal grey ceiling. Antlers cast mysterious shadows by night. A tiny internal window over the recessed bookcase yields yet more mysterious lighting.

The bedroom is all about pattern. More is more. So very Sister Parish. Sanderson wallpaper covers the walls and ceiling while a Christian Lacroix shirt has found new life stretched across two square canvases. Nothing is coordinated – matching is just too bourgeois. Ok, the blue and white theme of the kitchen is pretty controlled but that’s all. And we’ve got to live up to our Delftware. It’s an eclectic collection, a layered timeless look, nothing too contrived or designed. The collection is complete, right down to the Argentine spoon embellished with Evita’s face and the majolica vase next to the piano. We’re resting on our laurels in the courtyard. Ah, the courtyard. So very Lanning Roper. Scene of lively summer lunches (Selfridges catering) and even livelier autumn soirées (more Selfridges catering). So very Loulou de la Falaise. Mostly with Annabel P, Lavender’s Blue intern amanuensis, on overtime. It’s getting greener and greener and greener. Grey Gardens watch this space. Sorry neighbours.

So what do the literati and glitterati have to say? Their quotes benefit from a touch of upper class case dramatic effect and a dash of well placed irony. “The place has great panache,” says Rupert Thomas, Editor of The World of Interiors. His predecessor Min Hogg, now Editor-at-Large, thinks it’s “lovely”. “Your rooms are a triumph,” believes architectural historian Dr Roderick O’Donnell. “They’re brilliantly decorated.” Artist and country house doyenne Amanda Brooke agrees, “What a triumph your understated flat is.” Jacqueline Duncan, Principal of Inchbald School of Design, thinks it’s “Bohemian”. Reverend Andy Rider, Rector of Christ Church Spitalfields, calls it “Baronial”. Astrid Bray, MD of Hyde Park Residence, loves it: “Wow! Quite a place.”

“LOVE it!” breathes model Simon Duke, simply and succinctly. Loving is a theme. “LOVE it!” repeats neighbour Emma Waterfall, MD of Cascade Communications. “Especially the William Morris inspiration in the bedroom. Fab.” Ok. “LOVE the purple!” raves interior designer to the stars Gabhan O’Keeffe. Still focusing on the drawing room, Nicky Haslam, man about town and interior decorator, is a fan: “That room is EVERYTHING I love!” Lady Lucy French, girl about town and theatre director exclaims, “I LOVE your interior design! Stunning!” The final words must go to conservation architect extraordinaire John O’Connell. “Very brave, very Russian, very YOU!”