Haute Monde
Ife is an ancient Yoruba city in southwest Nigeria believed to date from between the 10th century BC and 6th century BC. It has a population of just over half a million and is located about 220 kilometres from Lagos. Ife is famous as a centre of the arts, especially for its ancient bronze, stone and terracotta sculptures. Queen Ronke Ademiluyi-Ogunwusi of Ife is the contemporary embodiment of this creativity, in serene and regal form. Her Royal Majesty was born into royalty as a Princess (her great grandfather was Ooni Ademiluyi) so marrying the 51st Ooni of Ife, counted first among the Yoruba monarchs, continues her life in palaces, when she’s not travelling for work.
After studying law at Thames Valley University she decided to follow her passion and work in fashion. “I’m in love with Western designs but I look to Africa for inspiration,” Queen Ronke shares. “Africa has 3,000 tribes and each tribe has its own unique fashion culture. In Nigeria we have around 500 ethnic groups all with their own fashions. I think we are only scratching the surface so far with African fashion!”
One of her royal roles is as Cultural Ambassador and in 2016 she visited President Bola Tinubu (then Lagos State Governor) to explain the initiatives of African Fashion Week Nigeria which she had just established. “Immediately he supported it,” Queen Ronke confirms, “and also reached out to others who could support it because he believes in the creative sector. He knows the development a nation can gain from small and medium enterprises. If you look at the fashion, hair, makeup and music industries you can see how the value chain grows our national wealth tremendously.”
Queen Ronke is at the Institute of Directors on London’s Pall Mall for Africa Fashion Week London which she launched 12 years ago. It has grown from strength to strength year on year and now hosts 30 catwalk shows, a conference, an awards ceremony and retail outlets. Her Royal Majesty looks suitably resplendent in her own designs. She confirms, “My position comes with my appearance as the wife of the King. You must keep up that appearance because you’re representing your husband wherever you are. If you’re dressed in jeans or not dressed in a proper manner it would have an adverse effect. People feel that being born royal I must always know better.”
Africa Fashion Week London is now Europe’s largest showcase of design from Africa and the African diaspora. “It’s a collaborative catwalk, exhibition and business development programme,” she summarises. “I want to highlight emerging designers and bring awareness of Africa’s burgeoning fashion industry to the international market.” The life and work of Her Royal Majesty Queen Ronke Ademiluyi-Ogunwusi of Ife combines beauty and intelligence, style and substance, heritage and commerce. And she knows how to make an entrance.
