From Swerve of Bay to Bend of Shore
CEO of Boulevard Hotel, Amanda Thompson OBE, states, “Blackpool may not be the first place that springs to mind for the luxury traveller and that’s a perception we feel strongly about challenging. We believe Boulevard has addressed a gap in the market to attract luxury and business travellers to the Fylde Coast area where there is a plethora of things to do and see.”
This holiday resort in the northwest of England dates back to the 18th century when visitors started coming to bathe in the sea for medicinal purposes. Its boomtime really began in the Victorian era with the arrival of the railway – there are three stations in the town – and the opening of the Pleasure Beach in 1896 (with its Witching Waves and River Caves). Blackpool continues to evolve and Boulevard Hotel now brings elevated hospitality to the promenade.
The hotel is Amanda’s brainchild. She is also CEO of the adjacent Pleasure Beach which was founded by William Bean, her great grandfather. Allison Pike Architects designed the multi gabled five and two storey building which faces the shoreline to the west and the Pleasure Beach to the east. Use of natural stone on the exterior reflects the built heritage of the historic town. Blackpool is not short of adventurous skylines: further north is the 158 metre high Blackpool Tower (designed by Lancashire architects James Maxwell and Charles Tuke) which opened two years before the Pleasure Beach. Its first guidebook was naturally effusive: “The successful erection of the tower is in itself one of the greatest engineering feats of modern times.”
An 1897 guidebook Blackpool: The Unrivalled Seaside Resort for Health and Leisure claimed the town had 10,000 rooms when the static population was 43,000. The guidebook classified accommodation into three categories. “Hotels, hydros and boarding houses” offering inclusive rates for a room and meals. “Private apartments” for a room with meals cooked by a landlord or landlady using ingredients provided by the guests. “Company houses” for a room or bed in a room with the option to dine in at extra cost or out.
Two of Blackpool’s finest stone buildings are Sacred Heart Catholic Church near North Pier and Holy Trinity Anglican Church next to South Pier. Sacred Heart was built of dark stone in 1854 to the distinguished Decorated Gothic design of Edward Welby Pugin. Just 46 years later a large octagonal lantern with a pyramidal roof over the nave as well as a sanctuary (top lit by a pitched roof of stained glass) were added by architect Peter Paul Pugin, younger brother of Edward. Holy Trinity was built in the last quarter of the 19th century to the design of Richard Knill Freeman. It is constructed of yellow stone with red stone dressings. The church is an accomplished example of the Free Style of Decorated Gothic with a square tower forming a South Shore wayfinder. Both churches still have active congregations.
The names of bed and breakfasts lining the promenade between North and South Piers are a nostalgic throwback to British summers, conjuring up images of ice cream and sandcastles: Blue Waves; The Chimes on the Sea; Crystals on the Prom; Craig-y-Don; The Golden Cheval; Oakwell; On the Beach; 359 Roomz; Royal Ocean; Royal Windsor; Sea Princess; Skye Oceans; St Albans; Sunny Days; and Talk of the Coast.
Amanda’s vision for the interior of Boulevard Hotel is a contemporary take on Art Deco inspired by the 1930s architecture of Blackpool. There are 120 bedrooms including 18 suites. Mid 20th century art by Tom Purvis originally created for the Pleasure Beach is displayed throughout the hotel. Fabrics by Designers Guild, wallcoverings by Andrew Martin and lamps by Chelsom deliver quintessential Britishness. Details are carefully considered: the wavy hotel logo appears everywhere from waiting staff’s ties to tins of mints and stationery. It is the only hotel in the UK to have bath products by Balmain.
“We are the best hotel in the region,” confirms General Manager Klaus Spiekermann. He has worked in high end hotels all his career and recently won Best General Manager at the Luxury Hotel Awards. “Our function suite can accommodate a 240 person gala dinner. There are also three syndicate rooms. We cater for board meetings, conferences and weddings. Ballroom dancing competitions attract visitors from many countries including the US and China.”
Klaus continues, “The first and second floors have family accommodation including some rooms with bunkbeds. The third and fourth floors are adults only. Breakfast for the top storey suites guests is served in the first floor Ocean Club to give that exclusive vibe. Our Head Chef Andrew Derbyshire uses the highest quality produce such as Lanigan’s Seafood and Lancashire Cheese. There’s a 24 hour studio gym and guests have a VIP entrance to the Pleasure Beach. We are a one stop shop for the luxury lifestyle!”
The ground floor Beachside Restaurant lives up to its name with views over the Irish Sea – perfect for watching the candyfloss pink and honeycomb yellow sunsets. A square pillared covered entrance – the traditional porte cochère reinvented – overlooks the Pleasure Beach, revelling in the symbiosis of luxury and amusement. It’s not every top hotel has a rollercoaster roaring past its roofline.
Blackpool Pleasure Beach, just like its host town, is ever growing. A £8.72 million Gyro Swing will be the next addition, opening in 2026. This ride is a giant spinning pendulum swinging 120 degrees and reaching up to 42 metres in the sky. Amanda declares, “We’re thrilled to confirm the addition of the Gyro with work already underway. We’re known for doing things on a large scale so becoming home to the biggest of this type of ride in the UK makes complete sense. It’s dynamic, fast and incredibly high! We’re very excited for the future at Pleasure Beach Resort.”
In the meantime there are plenty of thrills. The Pleasure Beach has 13 shops (buy gifts or confectionary), 26 food and drink outlets (eat burgers and drink Champagne), 27 family rides (jump on a ghost train or enter a mechanical steeple chase), eight attractions (experience over 18s pure fear in Pasaje del Terror) and 11 thrill rides (buckle up for The Big One in all its 1.6 kilometre long 72 metre high 119 kilometres per hour rollercoasting glory). Designed by Ron Toomer of Arrow Dynamics, The Big One was the tallest rollercoaster in the world when it opened in 1994. The 96 year old Sir Hiram Maxim Captive Flying Machine is still the oldest continuous working amusement park ride in Europe. There’s even a Noah’s Ark dating back to the 1930s.
And thrilling architecture. “The Casino, finished in 1939, is the purest example in Blackpool of International Style Modernism,” Allan Brodie and Matthew Whitfield record in Blackpool’s Seaside Heritage (2014). “No corner of the park was untouched as Leonard Thompson gave Joseph Emberton total control of the redesign of the park with new buildings and rides constructed and older features remodelled.”
Joseph Emberton was the only British architect to have a building included in Henry-Russell Hitchcock and Philip Johnson’s groundbreaking 1932 New York exhibition The International Style. Opening one year before the exhibition, his Royal Corinthian Yacht Club in Burnham-on-Crouch, Essex, made the cut. Joseph’s Casino at the Pleasure Beach is a gigantic three storey white painted concrete drum with a 28 metre high external spiral staircase. This £300,000 building incorporated company offices and a penthouse for the Thompson family. The Casino is coastal Art Deco architecture at its finest. Move over Miami.
“Four generations of the Thompson family,” writes Vanessa Toulmin in Blackpool Pleasure Beach: More Than Just an Amusement Park (2011), “have willingly shared their ideas and experiences with other park owners, including Walt Disney in the 1950s, and have reaped the rewards by this being reciprocated. The Pleasure Beach has always strived to offer its visitors the biggest, the best, the scariest and the most innovative attractions and has brought pleasure to millions.” Early inspiration for the Pleasure Beach came from the 1887 Earls Court London Anglo American Exhibition and the 1893 Chicago World’s Fair.
Amanda Thompson OBE concludes, “We opened Boulevard Hotel with the hope of introducing something rather unique to Blackpool: a truly luxurious hotel. Since then, we’ve won numerous awards including being named the current Best Luxury Hotel in Northern Europe for two years running. At Boulevard, luxury is defined by exceptional service and attention to detail. We pride ourselves on meticulously curating our guest experience which is complemented by exquisite accommodation, unexpectedly beautiful coastal vistas and delicious locally sourced gourmet cuisine.”
