The Heritage Generation
Just when we thought it couldn’t get any better, Africa Fashion Week London upped sticks from Freemasons’ Hall Covent Garden to the Institute of Directors Pall Mall: from the Grand Lodge to the Even Grander Lodge. Three days packed to the Corinthian cornice. The ground floor was filled with a bazaar, the staircase became a photoshoot set; upstairs, it was all about the gallery for socialising, Abura Cocktail and Art Bar (Procero gin from Nairobi or South Africa Xwai rum anyone?), another bazaar; makeup salons and changing rooms popped up in the ancillary wing; and of course the vast saloon looking across Waterloo Place to The Athenaeum Club was – lights, cameras, curtains pulled, action! – transformed into the coolest catwalk in town.
Dr Mark Prince OBE, CEO and Founder of the Kiyan Prince Foundation, spoke movingly to us all at the opening of the conference on his work supporting young people. The charity was borne out of tragedy in memory of his 15 year old son’s murder in 2006. “This is God’s creation!” he exclaimed opening his arms to the room. “We feel like family tonight. I was misplaced – I was homeless at 15 yet I changed my life around. God put Kiyan on earth to do good things and we are still doing good things through the Foundation in Kiyan’s honour. My best friend now is the Master of the Universe.” Charity and fashion can go hand in hand.
After this thought provoking speech, Queen Ronke, Founder of Africa Fashion Week London and the Adire Oodua Textile Hub (which empowers female entrepreneurs), introduced a panel probing the most pressing questions of the day. Is Africa fashion’s final frontier? Is there a growing consumer market in Africa ready to buy? Can Africa realistically serve the international market? Whatever the answers are, Africa Fashion Week London is playing a leading role. The four Corinthian columns of this movement are African Sourcing for African Development Sourced in Africa, Made in Africa, Trade in Africa and Build in Africa.
There were over 30 spectacular catwalk shows. Creative Director of Iffizi and human rights lawyer Sandra Vermuijten-Alonge stormed it in high energy style. Taking a bow, she put the run into runway, somersaulting down it in truly acrobatic style. Sandra bears more than a passing resemblance to the singer Pink so she was on form in her pink top, skirt and matching trainers. She lives in Victoria Island, Nigeria. Sandra shared,
“Iffizi is made to measure fashion for bold and fabulous ladies: made in Nigeria, designed in Belgium. We use African fabrics and tailoring infused with European style. Iffizi is for women who embrace their own identity and want to dress with elegance, grace and a big smile! There’s no ideal shape as ‘big fashion’ would have us believe. Iffizi puts women first, delivering exclusive custom made clothes that fit women and not the other way round. Our fashion is what I want to wear to work and to go out, feeling confident and feminine. Iffizi exudes a positive – we are one people. Let’s make this world a brighter place!” As for the name, Iffizi combines Efizy which in Yoruba means “cool, trendy, stylish” and the Uffizi Gallery in Florence which represents European historic culture. One third of Iffizi’s profits are reinvested in youth employment schemes training tailors and providing master classes in fashion. The handshake of charity and fashion once more.
There were so many other memorable catwalk moments. Mumini’s unveiling of the Sierra Leone flag; Elpis Megalio’s skeletal frame skirt; Ruby Dawn’s leopard skin short shorts; Enadia Igbin’s sheer red dress; Hertunba’s model designer fusion; Abaake by Equip’s age is no barrier. Menswear was well represented too. David Wej revealed his latest men’s collection. He established his eponymous brand in Lagos, Nigeria, in 2008. His seventh international outlet is on Great Portland Street London. Hanging high up on the wall of the saloon in a gilt frame, Sir Luke Fildes’ 1908 portrait of Queen Alexandra stared down with unmoving eyes.
Music played an even bigger role at this year’s event. Live drummers kept us all in party form. DJ Homeboy rocked the catwalk with Afrobeats and remixes from trance (for Elpis Megalio’s show) to chilled (for Ik-Pen’s). Old school favourites added spice such as Abba’s Xanadu (for Iffizi) and Alice Deejay’s Better Off Alone (Pa Masu). Best of all the final and most fabulous of all the designers – who could that be? – had her own theme tune by DJ Déjà Vu. Mary Martin London shares her knowledge and skills with the elderly at a local community centre in southeast London, when she isn’t working on her latest haute couture collection. Her charitable efforts in educating young people in Ghana has earned her the honorary title of Queen Mother bestowed upon her by Otumfuo Osei Tutu II.
