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The Hideaway Sloane Place Hotel Chelsea London +

The Zone of Influence

Sloane Square is “the centre of the world” according to Ann Barr and Peter York’s Official Sloane Ranger Handbook. This essential 1980s guide was in effect an expanded update of Nancy Mitford’s 1955 “U and Non U” essay on what is upper class and what is not. Linguistics were tricky back then: “chimneypiece” was U; “mantlepiece” Non U. We sat beside Peter York at Nicky Haslam’s private gig in The Pheasantry, King’s Road, and he did emphasise it was all a bit tongue in cheek.

Sloane Square Hotel on Lower Sloane Street is equator hot in Handbook terms. It’s the launch party of The Hideaway, a basement speakeasy under Sloane Place. The Peter Jones crowd are here but everyone is more diverse less shibboleth reliant these days. Jazz musicians Bandini not to mention gallons of Moët and Chandon (thankfully the Prohibition theme isn’t taken too literally!) mean the intimate dancefloor is soon filled. The goat’s cheese macaroons are definitely U.